There are probably countless people that would be interested in reading what you have to say about the real estate industry. Whichever your particular outlook is, chances are, there are homeowners, renters, or landlords that are curious to find out all about the innovations happening in the green real estate niche, interior design trends, or the latest technological advancement at home. Still, you have to be able to reach those audiences. Getting visibility is key.
Whatever your personal input is, real estate blogs are a great marketing tactic for this industry. They can increase your business by generating leads from audience engagement. In fact, throughout the economy, around 60% of marketers state that due to their blogging ventures, their customer base increased and their target audience widened.
We can not underline enough how much the quality of the content matters, but there are other things that will help boost that quality content to new highs. In this article, we will cover exactly how providing quality content could benefit you from promotional campaigns and what type of promotion is best for real estate blogs.
Let’s take a closer look at some of the best ways through which you can promote your blog in order to ensure it reaches the audience that will get the most out of the content you publish. If you don’t promote your blog accordingly, don’t be surprised if only your family and friends read it. There’s a very small percentage of blogs that reached success without different kinds of promotional strategies. So let’s see how you can promote your blog in such a way that it matters.
On your Blog through Related Posts
Once you settle on the type of real estate blog you want to start, you will wind up with topics that can be related on some level to each other or to content within each other. Just like you will see several links throughout this content you should link to other blog posts related to the content. For instance, if you’re blogging about environmentally friendly properties, you can link to another blog you have posted where you list the plants that are likely to be most beneficial to your area’s local fauna. This is the simplest way through which you can invite the readers of one blog to check out the other content you have available on your blog and increase your views.
While the reader is focused on the content you provide, you can engage with them through these links and increase the time they spend on your website.
The related content you link on the blog post should be from your own blog. As long as the subject is related and relevant to the things you are writing about, don’t hesitate to link them. For a blog post of approximately 1,000 words, you can link up to 4 posts but you can go over if it is not too crowded. This isn’t only great as it keeps your readers engaged on your blog, but also because it promotes other blog posts, making them aware that your knowledge isn’t limited to the content they found initially. Create a name for yourself within the industry to maintain a high level of readership. Do this by sharing related posts that will increase your views throughout your blog, get you more clicks and grab the attention of online search engines. Once you reach a certain number of readers you can even look into paid promotions on your site where you can promote local businesses that share your values.
Online through Social Media Platforms
Life in 2022 revolves in more ways than we are comfortable with around social media platforms. This, however, isn’t a bad thing for your business. The vast variety of social media platforms provides ample ways through which you can promote your content. You can simply share it yourself on all your social media platforms. That might be a given, but you’d be surprised how many bloggers actually skip this step in a desire to keep their content and their private life separate and not be connected to their blog. For a real estate agent’s business, this should not be a problem, especially if you started your blog with the intention of promoting your business.
We can recommend you two options when it comes to social media marketing for your blog’s promotion campaign. The first one is by using post boosters. While organic social media results are great, depending on them doesn’t provide the results we are aiming for. Boosted social media shares come at a price, however, but the price is worth it. Just make sure the headline and feature image are appealing as billions of people might get access to them. This is also a great way to stand out from the competition as there are countless other bloggers who are likely to do the same. Also, make sure you target the correct audience for each blog post by designing your blog avatar as accurately as possible.
The other type of social media promotion is the one you get for free from your readers. Inspire your reader to take action and share your content with their friends and family by making sure the content is helpful. As long as your reader will find value in the content you provide, they will be more likely to want other people to be as informed as they are. While simply including a call-to-action towards the end of your blog post can have its effectiveness, if you don’t have clickable buttons that will automatically share the content on their chosen social media they will be less likely to do it. Having to copy and paste the website link and include additional words to promote the content can take up too much time and involvement from occasional readers as well as avid ones.
Indirect Promotion through other Blogs
Just like you should link your other blog posts when your write new content, you should link content in other blogs. You can look into collaborating with other bloggers and exchanging links. Link exchange means that while your blog posts will be linked to their blog’s content, you will link their blog’s content to your blog posts. This may take a bit longer to do than simply linking your own post, but it’s worth the effort. Once the content from your blog is linked to another blog, your content will reach a wider audience by also tapping into the other blogger’s target audience. Checking to see if both of you aim for the same target audience might be a good idea. After all, if your blog is about the real estate market on the east coast and their blog is about the Silicon Valley tech industry, you might not share the same target audience, and your collaboration might not bring any benefits to either party. This will also help with your SEO but we’re getting to that in a short while. Just make sure you maintain these collaborations and find those that fit. Look for high-quality blogs to work with and make sure yours is one as well.
Organic Promotion through SEO
You’ll have a bad time trying to find content about blog promotion without reading about SEO, but there’s nothing scary about this. A website that is optimized to maximize its search engine visualization is one of the most proactive ways through which you can organically promote your content. SEO stands for search engine optimization and it is the key to increasing your blog’s Google ranking. Through SEO you can get your website or your individual blog posts to appear on the first page of google results for the topic approached by you. What you have to know about SEO, however, is that it doesn’t show results overnight, but when the results do come, they can last. It’s not easy to get your blog’s ranking up, but once it is up and maintained, you need to really mess things up to lose it. You might need to work on blogs even once they are up to further optimize your keyword density.
The algorithm used by Google and other search engines may not be available for debate, but SEO tools can help improve your optimization and the use of keywords goes a long way. You can simply verify this by doing any google search and see what content has the highest unpromoted ranking in Google. Click that link and look throughout the content for the words you searched. That will show you exactly how SEO works. Longer keywords can be more effective as it limits the search pool and isn’t as general so if you write an article about outdoor activities in a city, focus on keywords like “Best outdoor activities in …”, “family activities in …”, or “family-friendly activities in …”. If you’re writing about interior design, make it more particular while focusing on keywords like “trending kitchen cabinet colors” or “what kitchen cabinet colors are trending in 2022”. If you only focus on “outdoor activities” or “kitchen colors” the number of blog posts that are fighting over those keywords is overwhelming and your blog will get lost in the ocean of other blogs. However, if you focus your keywords, you will turn that ocean into a river, or creek ensuring that those looking for that kind of content will find it easier.
Ensuring your real estate blog gets the promotion it deserves isn’t always easy, but it doesn’t have to be rocket science. Make a strategy about how you promote your blog and make sure the content you provide is high-quality, relevant, and helpful to your readers. Nobody is going to start following a blog that shares details about the types of windows for a 360° view property as those types of properties could be without windows and only have glass as walls all around. However, if you share information that can fix problems for your readers, like an article about how real estate agent commissions work so they know why they have to pay a fee or something about heating features in a cold climate area. Don’t start writing about thermal insulation if your readers live in Florida, just like you shouldn’t write about air conditioning if your audience is from Alaska.